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Tag: "CPM"

Facebook Ad changes roll out to Australia

on November 8, 2011 | Facebook | Comments (0)
Facebook Ad changes roll out to Australia

Facebook has made a tweak to the ads displayed on their site. Specifically on the profile and newsfeed pages, Facebook ads have been moved ads to the top right of the page above the realtime ticker. It seems they may have done this for a number of reasons: Increase presence/impressions Location next to ticker gets […]

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CPM Blog Advertising

on June 12, 2011 | Advertising Blog | Comments (0)
CPM Blog Advertising

Blog advertising is an effective way for publishers to make money off their websites through display advertising – however publishers first need to understand their price/worth in order to earn maximum profit from their blogs. With display advertising the common metric to measure pricing is done by calculating the Cost Per 1000 websites impressions – […]

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What exactly are Sponsored Stories, and how do they work?

on February 1, 2011 | Australia Facebook | Comments (0)
What exactly are Sponsored Stories, and how do they work?

If there’s one thing Zuckers has gotten much better at, it’s making money.  Lord knows with an active population greater than the entire North American continent, it can’t be hard. The latest in his escalating advertising arsenal is the innocently named ‘Sponsored Stories’.  In reality, ‘sponsored’ is just another term for ‘paid’ and ‘stories’ is […]

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Microsoft’s Head Of Sales Blames Social Media site for Low Online Ad Prices

Microsoft's Head Of Sales Blames Social Media site for Low Online Ad Prices

Keith Lorizio head of Microsoft’s US sales has said that Facebook and other social networks are driving down the price of online ads, particularly on a Cost Per 1000 impressions basis. Social networks generally have high user usage and therefore a much larger number of page views to regular sites. These social media sites have […]

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User Donations helping Reddit

User Donations helping Reddit

Social Bookmarking Service, Reddit, has been in a spot of financial troubles lately and they asked their users if they could support the site with contributions. This has been a success with Reddit after about 6000 members donated to their cause. The donations will goto employing new staff and keeping the service reliable and online. […]

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Google showing advertising inside Google Maps

on May 4, 2010 | Google | Comments (0)
Google showing advertising inside Google Maps

Google has been testing for several months now sponsored based icons in Google Maps. If zoomed in close enough, participating business are able to show their logo on the maps, which is charge by a Cost per Impression basis. The CPM amount is determined more so by business type than keyword. In fact keywords may […]

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Facebook changing CPM ad delivery

on May 4, 2010 | Facebook | Comments (0)
Facebook changing CPM ad delivery

Since early on Facebook has provided advertisers 2 options: – CPM, Cost Per thousand Impressions – CPC, Cost Per Click These 2 options will continue to be available but Facebook is changing how the ads are displayed, giving greater exposure to CPC ads, which is no doubt going to increase the number of clicks CPC […]

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