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Tag: "iAD"

Apple iAD’s live in Australia, incorporating Google ads

Apple iAD's live in Australia, incorporating Google ads

Whilst we haven’t heard much from Apple on the iAD advertising platform lately – if you use international applications on your iPhone in Australia you will notice some of then now have iAD’s. I noticed Echofon (Twitter client), has put ads at the top of the screen near the search button – possibly getting people […]

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Google Mobile Search and Ads Growing Rapidly in 2010

on July 21, 2010 | Google Mobile Search | Comments (0)
Google Mobile Search and Ads Growing Rapidly in 2010

Not only has the volume of Google mobile search more than quintupled over the last two years, but the clickthrough rate for its click to call mobile ads are 6-8% better than ads on search without a number or URL associated with it according to Mike Steib, director of the new platforms at Google. Steib, […]

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Apple iAd Advertising Platform released

on July 2, 2010 | Apple | Comments (0)
Apple iAd Advertising Platform released

Apple has said the iAd will push mobile advertising into the mainstream adverting markets and also fuel the 3rd party apps market with it. There has however been comments from developers and advertisers that its proprietary nature is too limiting in their eyes. Now it is up to Apple to convince otherwise. Steve Jobs presented […]

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Apple iAd Advertising Network

Apple iAd Advertising Network

With the upgrades iOS 4 Apple has created their own advertising platform to the iPod Touch, iPhone and iPad products. The iAd platform uses rich media ads such as text, video, audio, games, maps, and more to interact with users. Apple sells, hosts, and serves the ads with developers receiving 60 percent of the advertising […]

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AdMob CEO Omar Hamoui on Google and Apple

AdMob CEO Omar Hamoui on Google and Apple

AdMob is the only real major advertising platform on the current iPhones and iPads. However with Apple announcing news term of service is iOS4 this means any 3rd party applications cannot send data to a 3rd party provider like AdMob does. This could mean Apple shuts AdMob out of the iPhone and iPad markets which […]

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Google to fight FTC if AdMob deal blocked

on May 19, 2010 | Apple Google | Comments (0)
Google to fight FTC if AdMob deal blocked

Google Chief Executive Eric Schmidt said his company is prepared to fight the U.S. government if the FTC blocks their acquisition of mobile advertising company AdMob. A decision is expected in a few weeks from the FTC. Google purchase Admob in November 2009 for US$750 million. Apple was also throwing up and offer but Google […]

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Apple iAD advertising potential in Australia

on May 4, 2010 | iPhone | Comments (0)
Apple iAD advertising potential in Australia

According to Steve Jobs in his recent keynote on the iPhone OS 4, the iAD advertising system has huge potential. Steve Jobs has said Apple will soon have shipped 100,000,000 iPhone / iPod Touch units. – On average an iPhone/Touch user spends 30 minutes per day in 3rd party applications. – in OS 4 if […]

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