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Tag: "PR failures"

The #QantasLuxury Fail

on November 22, 2011 | Australia | Comments (1)
The #QantasLuxury Fail

After the recent social media PR failures of the union pay discussions and resulting grounding of their fleet, Qantas today tried to recover some online brand reputation. And crashed and burned. Qantas launched the #QantasLuxury campaign, encouraging twitter users to tweet their luxury inflight ideas on the hashtag to win one of 50 $30 prize […]

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