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Tag: "ROI"

How do we measure Social Media ROI?

on July 11, 2012 | Social Media | Comments (0)
How do we measure Social Media ROI?

Social media networks are a revolutionary marketing tool for businesses these days. This is because these social media networks have staggering numbers which are almost impossible to reach through any other internet marketing strategy or advertising campaign. It is for this reason that more and more companies are opening pages on social networking sites with […]

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My Guest Blog on OpenForum.com.au

on December 6, 2011 | Blog | Comments (0)
My Guest Blog on OpenForum.com.au

Today I’ve had the opportunity to post on OpenForum.com.au – an independant website dedicated to thought leadership and discussion. The article in on Social Media ROI and discusses several ways you can track your social media efforts, and the best way to show management tangible results from your social media marketing. To view the article […]

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5 reasons (some) companies fear Social Media

on November 29, 2011 | Social Media | Comments (3)
5 reasons (some) companies fear Social Media

Social media has been embraced by millions of companies around the world. But amongst the digital converts there are a number who actively avoid, and fear, engagement with social media for a number of different reasons. Sometimes these fears are unfounded and other times they are not. Fear number 1 : People ‘might’ say bad […]

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Social Media Manager or Community Manager?

on November 29, 2011 | Social Media | Comments (0)
Social Media Manager or Community Manager?

We are seeing an increase in organisations and and companies hiring staff internally to manage their social media activities. Most medium to large companies now have staff responsible for the social media management. What exactly is the difference between a Social Media Manager and a Community Manager? Community Manager – a community manager is responsible […]

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