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Tag: "Sponsored Stories"

Facebook Announces Retirement of ‘Sponsored Stories’

on January 13, 2014 | Facebook | Comments (0)
Facebook Announces Retirement of 'Sponsored Stories'

Facebook has announced that soon Sponsored Stories will be removed as an Ad option on the Facebook site. However advertisers will still be able to target ads based on your friendship activity, more precisely called ‘Social Context’ – socially contextual related ads. Facebook described the new ads as follows: Marketers will no longer be able […]

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Facebook Newsfeed Ads

on December 21, 2011 | Facebook | Comments (0)
Facebook Newsfeed Ads

Facebook will from January 2012 start showing Sponsored Stores in users’ Newsfeeds. The stories will be marked as sponsored so there is no illusion as to what they are. On various tech blogs there does seem to be some negative comment about Facebook’s move to do this. But we really need to look at the […]

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Sponsored Stories in Ticker

on November 21, 2011 | Facebook | Comments (0)
Sponsored Stories in Ticker

There are rumors floating around that Facebook will be adding sponsored stories to the ticker news-stream in the top-right of their site. This is a highly visible area and expected to increase CTR and prominence of sponsored stories. This change is expected to rollout tonight Australia time and we will keep an eye on the […]

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What exactly are Sponsored Stories, and how do they work?

on February 1, 2011 | Australia Facebook | Comments (0)
What exactly are Sponsored Stories, and how do they work?

If there’s one thing Zuckers has gotten much better at, it’s making money.  Lord knows with an active population greater than the entire North American continent, it can’t be hard. The latest in his escalating advertising arsenal is the innocently named ‘Sponsored Stories’.  In reality, ‘sponsored’ is just another term for ‘paid’ and ‘stories’ is […]

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