The Digg Effect – a Google Analytics Visual

on November 28, 2011 | Digg | Comments (4)

In the world of blogging we are always looking to social media tools and websites to help drive traffic and engagement from users.

One website that is often overlooked to achieve this is

For some time I have been experimenting with a wide variety of content on Digg and trying to determine what would be most shared.

Finally, I did it – I got dugg on Digg 🙂 Whilst I can’t reveal what piece of content it was – as I believe this is valuable (unique) data for me which I hope to do again in the future. At the bottom of this post I will show you an article of mine with 50 diggs – read on for more info.

But I wanted to show off the Google Analytics Snippet showing the traffic jump.

Here is a screenshot from Google Analytics showing the traffic spike:

Digg Google Analytics effectIn my case, being dugg on Digg (100+ diggs) resulted in 7 times the normal amout of traffic to my site.

So what do I get out of being Dugg?

  • Increased Facebook Likes to my fanpage
  • Increase number of people following me on Twitter
  • Increase in RSS and Email Subscribers
  • A significant increase in people interacting with ads

If you want to further explore using Digg for social media marketing – why not check out our post on How to get Dugg on the front page of Digg.

Some considerations to note about being Dugg:

  • If you are on a shared / cheap web host – your site most probably will go down and the whole exercise will be pointless
  • Make sure your Subscription options are in clear view for the Digg visitors

Give me a Digg Example!

Have a look at this article of mine which got 50 Diggs –
Learn how to Digg – Digg this article ^

Why Did it get dugg so much?

I think the reason this article got dugg so much was because this was breaking news and a highly searched term. I posted the article close to when the story broke.

Have fun & Good Luck!

David Cowling : Editor and Founder of I also run a Social Media Agency where I do consulting work and another blog dedicated to Instagram news. Connect with me: Twitter | LinkedIn | Google + or contact me here. Alternatively, you can send me an email at

  • Hi David,

    Thanks for sharing. It would be interesting to see the traffic from Oct/Nov in the aftermath as well to see the increase in traffic from RSS/E-Mail campaigns to find out if Digg can increase the amount of engaged users after being 'Dugg'. Hope to see a follow up!

  • Hi Paula,

    There is no significant jump in traffic from the new subscribers.

    I expect it to be a more medium/long term gain – as my stories appear in their facebook news feeds/ twitter feeds/ emails etc more and more over time.

    I wouldn't expect every new subscriber to re-engage straight away.

  • Great article David, very interesting. How much trial and error did it take to figure this little gem out?



  • Hi Matt,

    A lot of trial and error.

    You can learn by looking at the other top articles – pictures/ videos and infographics generally have an advantage over a pure content piece.