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What is Kony 2012?


The social media scene has exploded through sharing information about the “Kony 2012” campaign, leading to the video going viral.

Within hours of the YouTube video “Kony 2012” being uploaded by activist group Invisible Children, hundreds of thousands of people from across the world were sharing, tweeting and actively getting involved.

The Kony 2012 campaign is a documentary named after a Christian terrorist group based in Uganda, the Lord’s Resistance Army (LRA) and its leader, Joseph Kony.

The 30-minute film illustrates the injustice of child soldiers and war through the story of Jacob, a former LRA soldier. Joseph Koney has reportedly abducted 30,000 boys and girls who are used as soldiers and sex slaves.

The International Criminal Court (ICC) has named Koney as the most wanted rebel leader for extensive violation of human rights. To date, he has evaded arrest.

Invisible Children Incorporated are humanitarians who aim to make Joseph Kony famous, not to celebrate him but to raise support in the struggle to end genocide. As it currently stands, there are 100 US military advisors situated in Uganda to train, assist and provide intelligence. They have been ordered not to engage themselves in combat with LRA, unless it’s for self defence.


On April 20, 2012, Invisible Children Inc. plan to ‘cover the night’ around the world with posters, banners and stickers to put further public pressure on the US Government to expedite his arrest.

They have already met their target, with over 3.5 million registering to the site and donating.

By having an Internet connection, we have an obligation: when others can’t be heard, it’s our responsibility to speak. We are highly connected in ways that were not possible decades ago. We are yet to realise that we are powerful beyond measure.

Social media has granted us the ability to speak and share to an international audience. Let’s be the change we want to see in the world.

Watch the Video here:

If you want to get involved:

http://s3.amazonaws.com/kony2012/kony-4.html


whitneyhigginson :

  • Unfortunately, there are also some negatives associated with a advocacy campaign such as this. However, it is still very impressive to see younger generations become so inspired to make change.

    Please read more: http://goglocalmag.com/2012/03/kony-2012-making-j

  • Some love it, others hate it. Emotions result in actions and in this case social media action.

    Hopefully Kony 2012’s claim to fame will be more than its SM success.

    More stats on the campaign can be found here;
    http://www.criticone.com/news-blog/Social-Media/S

    Cheers.











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