AUSTRALIAN SOCIAL MEDIA STATISTICS  |  SOCIAL MEDIA AGENCY  |  SOCIAL MEDIA EVENTS  |  INSTAGRAM NEWS

3 fundamental SEO tips


If you want to get any sort of traffic from the Search Engines, knowing how they work is extremely important. Sometimes we get too consumed in the finer details we forget about the basics.

Here are 3 fundamental and simple SEO tips you should take note of:

1. Relevancy

If you talk about a particular topic or niche, only talk about that niche. Don’t start talking about different subjects or go off topic.

Use your main keywords in almost every article. This is extremely important and will help the search engines rank you for your particular terms.

Many people underestimate how important using your main keywords are.

2. Reputation/ Popularity

You need to build your reputation and popularity in your niche.

How can you do this without search engine help? Get incoming links from commenting on similar blogs, try guest blogging/posting, forums, press release sites, article/information sites, social media sites like Facebook, Twitter, LinkedIn etc.

If Search Engines see you are already getting lots of traffic from other sources this helps build your case as a reputable site. Many search engines now incorporate real time social media data into their search results (eg Google, Bing) – if you are popular on social networks chances are you will get a prominent positing on the Search Engines Results Page (SERPs).

3. Quality/ Originality

Make sure all of your content is totally unique.

You can talk about news other people have discussed, but make sure your wording is different. Write quality articles that generate user interaction and engagement. Get backlinks with varying anchor text to show the search engines you are popular for multiple keywords and phrases.

Also try to discuss topics in your niche that other people have not discussed or there is low competition.


David Cowling : Editor and Founder of SocialMediaNews.com.au. I also run a Social Media Agency where I do consulting work and my boutique Social Media Advisory Service. Connect with me: Twitter | LinkedIn | Google + or contact me here. Alternatively, you can send me an email at david@socialmedianews.com.au