Coca-Cola Australia marketing via Foursquare
Coca-Cola Australia has started a marketing initiative on Foursquare whereby users check into various venues and are given hints to find a winning coke bottle in a certain vending machine.
The concept is called ‘The Coke Machine Fairy’ and also spans across to Twitter.
It will be difficult to find this winning Coke bottle – but whoever does will be awarded with other prizes ranging from flight vouchers, cooking classes or concert tickets.
This seems like a good initiative from Coca-Cola Australia and will be interesting to see how it pans out.
If you come across any hints, do share!