Let’s Put it in Perspective – Market Capitalisation

I have always found it interesting to follow certain technology companies on the stock markets, but now that Facebook is preparing for IPO this just got a whole lot more interesting. I also like to keep tab on our large Australian companies, not so tech related. How do these Rank? Rank Company Market Cap (billions [...]

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Social Media Statistics Australia – January 2012

Here is our monthly report showing the latest users numbers and statistics for the most popular social media sites in Australia. As per previous reports, all the figures below are Unique Australian Visitors to the site (UAV’s), or an average between the UAV’s and user numbers reported by reputable sources. Social Media Statistics Australia – [...]

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How Companies Down Under Are Using Social Media Promotions To Come Out On Top

We’ve all heard the success stories of major brands using social media to create a massive presence online and real customer loyalty. However, what gets reported are predominantly US based case studies. From time to time though, it’s good to look a little closer to home, and for those of us in the rest of [...]

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Twitter to start censoring Tweets

As Twitter moves into more and more countries around the world, Twitter will begin censoring content and tweets to certain country users. For example in Australia, United States, UK etc we have the freedom to say anything we pretty much like, however in certain countries the freedom of speech is somewhat restricted and if an [...]

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Facebook Australia chief Paul Borrud Resigns

Paul Borrud has been the man in charge of leading the sales effort for Facebook in Australia and New Zealand since 2009. However, Mr Borrud has resigned from his post at Facebook, looking to spend more time with his family and personal quests. Originally Paul worked at Facebook for over 6 years and relocated from San [...]

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Social Media Growth Australia – 2011 [INFOGRAPH]

We had a busy 2011, reporting the news and compiling our social media statistics. As a result we have compiled an infograph showing the growth of each major social network over 2011. Table below shows Unique Australian Visitors to the site per month, users numbers reported by a reputable source, or an average of the [...]

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Social Media Statistics Australia – December 2011

Here is our monthly report showing the most popular social media and networking websites in Australia. All the figures below are Unique Australian Visitors to the site (UAV’s), or an average between the UAV’s and user numbers reported by reputable sources. Social Media Statistics Australia – December 2011 1. Facebook – 10,721,020 users – 13 [...]

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Facebook Timeline rolls out to New Zealand

Facebook has confirmed that New Zealand is the first country to start officially getting the new profile layout – Timeline. As per this Facebook Blog Post, more countries will be rolling out shortly as Facebook test everything goes ok with New Zealand users. We will keep you fully updated as to when the Facebook Timeline [...]

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Understanding your Search Engine Ranking

One area that I focus a lot of time to (on this site and others) is SEO and my overall search engine ranking. I really do believe search engine marketing and social media marketing go hand in hand with each other. Analyse your websites SEO and look at the following 7 critical points to SEO [...]

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Social Media Statistics Australia – November 2011

It’s the last day of the month and time for us to report our monthly social media statistics for Australia. As per previous stats, when compiling these figures we look at actual user numbers if officially reported (or by a reputable source ) – otherwise we look at the number of Unique Australian Visitors Per [...]

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How Twitter Effects Change

Following up from our earlier post today on Kyle Sandilands Trending on Twitter … Kyle Sandilands has put his foot in it again and the backlash has been swift. His comments about news.com.au journalist Ali Stephenson, who wrote an article reporting criticism of his TV show have made a big impact on the Australian public, and [...]

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Australia posts 80 Tweets a second

According to a National research study by University of Technology Sydney (UTS), on average Australian’s send out around 80 tweets per second, or 5000 Tweets a minute on average – which equates to about 234 million tweets a month. Dr Suresh Sood from UTS undertook the study and has a number of other interesting facts, [...]

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Sponsored Stories in Ticker

There are rumors floating around that Facebook will be adding sponsored stories to the ticker news-stream in the top-right of their site. This is a highly visible area and expected to increase CTR and prominence of sponsored stories. This change is expected to rollout tonight Australia time and we will keep an eye on the [...]

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Google RealTime Analytics rolls out to Australia

Recently Google updated the analytics interface to the new design, boasting a number of new features and functionality. This afternoon I have had several confirmations from Australian users that the RealTime analytics feature has been enabled in their account. What is RealTime Google Analytics? This is a feature inside your tracking account that shows how [...]

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Yelp to file for IPO

Local Recommendations website Yelp is looking to file for Initial Public Offering (IPO) so it can raise $100 million USD. No price per share has been determined yet, but the company is expected to have a valuation of around $1-$2 billion USD. Google offered Yelp $500 million for the site last year, which Yelp declined. [...]

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Facebook Newsfeed Change Rolled-Out

We reported previously that Facebook is updating their Newsfeed so that you can sort your newsfeed by either highlighted stories, or most recent stores. This change has been scheduled because many users didn’t want highlighted stories first, they wanted the old format of most recent items first. Facebook has now started rolling this change out [...]

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