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22% of Time Online Spent With Social Media


Over the last year, the rise of social media has grown at record speed.

And.. Australia still holds the number 1 spot of time spent on social media sites.

Other stats worth noting:

– average US worker spends almost 5.5 hours a month visiting social network sites from the office, either as personal or business use.

– Facebook is still the most popular social networking sites with a almost 500 million registered users. Twitter is in number 2 spot.

Other interesting facts from Nielson reports:

– 22% of the time spent online is linked to social media/networking sites.

-55% have at least one or more social networking profiles.

The most popular internet brands according to the research are:
-Facebook
-YouTube
– Wikipedia

Out of every top online brand (Google, MSN, Yahoo, Apple), Facebook has the highest amount of time spent on its site compared to these others.

Here is a table showing the most popular online brands and their reach:

top-online-brands

Here is a graph showing the reach and usage stats by Country – Australia still has highest usage:

social-media-reach-country-australia

It’s worth mentioning that the rise of Facebook has really helped achieve these high levels of social media usage around the world, and no doubt in Australia too.


David Cowling :

Editor and Founder of SocialMediaNews.com.au. I also run a Social Media Agency where I do consulting work and another blog dedicated to Instagram news. Connect with me: Twitter | LinkedIn | Google + or contact me here. Alternatively, you can send me an email at david@socialmedianews.com.au

  • Jim

    There are some suprise stats here. Brazil being the main guys. What I find strange is how the likes of China are never on here. I know the government has a lot to do with it but all the same you would think people would try and get out.











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