4 Tips to a Successful Social Media Campaign

on February 8, 2012 | Marketing | Comments (2)

One thing I have noticed with successful social media campaigns over the last year – is the impact ‘power users’ can have on generating the viral lift-off.

We know not every social media campaign is going to be wildly successful, but it’s important to understand that you don’t need hundreds of tweets and likes for your social media campaign to be worthwhile.

If you are increasing brand recognition, getting more leads and referrals, having more people subscribe to your feeds – this in my opinion is the traits of a successful social media marketing campaign.

Here are 4 tips to give your social marketing campaign every chance of success:

1. Use different content formats

Don’t just send out a Tweet or Facebook status update. This is far to common. Try using picture, video, polls, infographs, competitions etc to get the engagement you are looking for.

2. Power Users

Power users are what drive some social networking websites. If you can get power users sharing your content this will be a great start in getting the viral lift you need.

Don’t know any power users? Well if you are passionate about social media marketing you better get to know some!

3. Keep it fun

Sending out ‘serious’ and direct messages on social networks won’t get as much interaction as something fun and slightly humorous.

Whatever company you are marketing you want it to come across as happy, fun and enjoyable – not stale, serious (and boring).

4. Make it real

Base your campaign around your target audience and make sure they will be able to relate to the messages you are sending across.

If they can’t relate, then your campaign won’t mean much to them and there will be no real reason to interact with your business.

We hope these tips and help and if you need help with a power user – contact me on Twitter.

David Cowling : Editor and Founder of I also run a Social Media Agency where I do consulting work and Social Media Management. Connect with me: Twitter | LinkedIn | Facebook or contact me here. Alternatively, you can send me an email at