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7 Free ways to Build your Online Brand


These days it is much easier for individuals to build and promote the personal brands for free, you don’t need to write a book or become a famous public figure.

Using the internet and various social media tools you can build your online presence for free, and should one day you be looking for a new job – prospective employers may tap into these channels to ‘research’ their prospect.

Using tools like Facebook, LinkedIn and Twitter are a big help in building your online brand.

If you put your full name in your Twitter / LinkedIn/ Facebook profile, when someone ever Googles your name you will come up at the top of the search results. As a result make sure these profile have interesting, professional information.

On your Facebook profile have links to several websites where potential employers can find more information on your interests, hobbies, expertise, personality and so on.

Here are 7 steps you can take to improve your online brand for free

1. Create a list of online resources that is in your field of expertise. Comment on blogs, video, articles etc to get your name out there.

2. Sharing comment and opinions about websites – you are the subject matter expert in your line of work, act like it.

3. Writing articles to popular online article submission sites. Once again this helps get your name out in a professional manner.

4. Create online press releases. For example freepressrelease.com.au

5. If you don’t have a website, setup a free blog on WordPress or Blogspot, or even use Squidoo to store your ‘online profile’.

6. If you feel up for it, create online videos and post them to YouTube or your blog.

7. Do your own research on a particular topic and submit your information to your own blog or someone elses, encourage a dialogue and communicate with your peers.

All of the above steps can be done for free, you just need to take the time to setup on these networks and collage material.

Be confident, committed and persistent – the rewards will follow.

Do you have any tips you can share? We would love to hear them.


David Cowling :

Editor and Founder of SocialMediaNews.com.au. I also run a Social Media Agency where I do consulting work and another blog dedicated to Instagram news. Connect with me: Twitter | LinkedIn | Google + or contact me here. Alternatively, you can send me an email at david@socialmedianews.com.au











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