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Australians getting more involved in Social Media


Over the past year in Australia users going to social media sites and forums have increase 36.1% over the year.

This means that social media usage is overtaking search engines as the most visited web destination by Australians.

Facebook has benefited more of our adaption to social media.

Facebook accumulated 56.4% of all social networking visits in the period. Large internet portals Yahoo! and MSN also enjoy visits up 15.2%.

Australia leads the way with the highest social media usage in the world. On average an Australian internet user spends just over 8 hours per month on social media sites.

Why are we so involved in social media? Is it because Australia’s are generally a social bunch, or is there more to it?


David Cowling : Editor and Founder of SocialMediaNews.com.au. I also run a Social Media Agency where I do consulting work and another blog dedicated to Instagram news. Connect with me: Twitter | LinkedIn | Google + or contact me here. Alternatively, you can send me an email at david@socialmedianews.com.au

  • Tv keeps throwing us crap time and time again, Twitter is our new source for news and iTunes and the iPod is killing radio. What else are we going to do in our spare time?

  • Hi,

    Is there a reference/source for the below information?

    "Australia leads the way with the highest social media usage in the world. On average an Australian internet user spends just over 8 hours per month on social media sites"

    thanks

    Chris

    • Hi Chris, have a look at the Box Hill institute in Victoria's social media findings – youtube.com/watch?v=gQ0wFqNfu7A











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