Beyond Blue enjoys Social Media Success

on August 23, 2012 | Australia | Comments (0)

Beyond Blue is a national and independent not for profit organisation working to help people with Depression, Anxiety and related illnesses around Australia.

Recently, Beyond Blue undertook a social media campaign aimed to increase awareness for Beyond Blue and mental health in general. They also wanted to promote to people there is an avenue to contact when in need of help with their mental health. They wanted to capture the audiences attention at the Beyond Blue AFL cup held at the MCG to increase their likes on the Beyond Blue Facebook page.

Beyond Blue’s media agency turned to an Australian owned and developed social media sharing platform, CLIPSED. CLIPSED is a unique social sharing platform that rapidly accelerates promotion of brand, products and services via social media channels such as Facebook, Twitter, LinkedIn and popular Email clients such as Gmail, Yahoo and Hotmail.

We have seen many businesses in Australia and around the world turn to social media applications as a fresh, innovative and viral marketing approach.

How did Beyond Blue’s social media campaign perform?

The CLIPSED platform enabled Beyond Blue to run a competition in conjunction with the Geelong and Hawthorn AFL clubs to win a signed jumper.

The competition was tightly integrated into Facebook, being presented as an app on their fanpage, where entrants register and share with friends over social media networks to enter.

At the start of the competition, the Beyond Blue Facebook Page had around 35,000 Likes.

Over a period of two weeks the campaign’s Facebook page had 7789 visitors. Using CLIPSED, 7226 invitations were sent out.

All up there were over 4000 entries into the competition – with nearly 3000 who continued sharing after entering.

By the end of the campaign Beyondblue’s Facebook page had close to 48,000 likes.

Quick Stats from the campaign:

Total Visit to Facebook Application Tab: 7,789
Total Entries: 4,121
Total Likes: 12,000
Landing Page Conversion: 53%
Sharing Rate: 68%
Shares Per Person: 2.6

This campaign goes to show – if you put in the time and use the right tools for your social media campaign, with the necessary planning and expertise – you can generate strong interaction from your fans and followers and create a much more viral effect you won’t see from generic advertising.

Well done to Beyond Blue, Pixel Light and CLIPSED for working on such a good cause and initiative.

David Cowling : Editor and Founder of I also run a Social Media Agency where I do consulting work and another blog dedicated to Instagram news. Connect with me: Twitter | LinkedIn | Google + or contact me here. Alternatively, you can send me an email at