Bing and Google Click thru Rates, CTR
While Google still dominates the world of search engines, Bing made some noise quiet since its introduction, slow growth of market share each month. Some experts believe the Internet will soon be released Google "search engine Caffeine" is partly a response to Bing. If you search online you will find SEO professionals, who have been able to test the impact of Caffeine use results Bing as the benchmark for comparison. Let’s look at another major, and perhaps more significant, Bing vs Google comparison.
July 2009, Chitka Analytics
Online advertising network, Chitka, thought it might be interesting to compare the rates (CTR) of users of Bing v Google users. Bing has been introduced by an advertising campaign promoting Bing as the “world’s first decision engine” What they found was surprising and wonderful. Of users who come to the site by clicking on the ads posted on the site, Bing has 50% percent more users click than Google. These figures do not reflect the entire Internet, only the sites served by Chitka. The researchers attributed the results of the campaign, with the intensive use of television ads, has been affected a great number of visitors who return to existing Internet and Internet viewers less active.
December 2009, Chitka Analytics
Like all good scientists should do, Chitka people decided to continue and see how Bing was made after the initial excitement of a new kid on the block search engine was missing a little. Surprise, surprise, Bing users reaching Chitkara sites are served now by clicking on the ads on the pages 75% higher than users of Google! Some view these figures with a high degree of skepticism, because there are many more users than Google users Bing to start. Others are not so sure. One could interpret these figures to say that in terms of getting users to actually see your ads, Bing may be more advantageous for you than a Google user.
Goto the Chitka site and see the results of this study and you will find some surprising results. AOL users click apparently the highest – 2.5% versus 0.98% of Google. But once again, AOL is only 1% of the total search market. So why bother Bing and AOL, while Google has 84% of the market? Some argue would not it be wiser to invest some effort to drive more AOL and Ask Bing and visit their sites?
If you’re involved in SEO in any way you probably know about long tail keywords, while use less frequently, generate a much likely result of click through and convert to ads. Researchers have estimated click through from long tail searches as high as 200%! It now does make sense to optimise for search engines like AOL, ASK, and Bing since their users have higher conversion rates as well?
