Cadbury Australia launches ‘Freida Smooth Moves’ Facebook game
As brands are constantly looking to increase their social media footprint there is an ever growing need to distinguish themselves from the competition.
Cadbury Australia has taken on the challenge with aplomb and recently launched a Guitar hero-like Facebook game which replaces the axe-wielding likes of Led Zeppelin with a tap dancing cow and a dapperly suited gentleman (with your choice of a head pic from your FB profile gallery).
Game mechanics are simple and the country music infectious (in a strange way) as you work your way through the stages to ultimately unlock achievements and badges and win one of five 8GB Apple iPhones. By ‘sharing this move’, social features allow players to share gameplay recordings with others.
Login to Facebook and give it a try: http://apps.facebook.com/smoothmoves
Cadbury’s commitment to social media can also be seen by their dedicated platform for all things socal at: http://www.aglassandahalffullproductions.com.au
