Census Australia goes Social Media

Australia is getting ready for Census night on Tuesday August 9, 2011. This year the Australian Bureau of Statistics has utilised Social Media channels to spread the word and get the community further engaged.

The ABS has released some interesting facts about the census on Twitter, such as:

– 29,000 volunteers helping distribute census forms.
– The question on religion is optional.
– This year you will be able to fill out the census online, even compatible on the iPad
– The Twitter hashtag for the 2011 Australian Census looks to be  #AusCensus

Reading the Tweets on their ‘Offical’ Twitter account, there seems to be some controvertial remarks, for some reason. Here are the Social Media links for the 2011 Australian Census:

Facebook – http://www.facebook.com/2011CensusAustralia

Twitter – http://twitter.com/#!/2011Census

YouTube – http://www.youtube.com/CensusAustralia

ABS website – http://www.abs.gov.au/census

Social Media section on ABS website –
http://www.abs.gov.au/websitedbs/censushome.nsf/home/2011%20Census%20-%20Social%20Media

On the Census Facebook page i found this great infograph on Australian industries working more than 49 hours per week.

Great to see the Aus Government embracing social media like this.