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Facebook’s Like Button Count Is Not Actually The Total Number Of Likes

on July 22, 2013 | Facebook | Comments (4)

bigger-likeMillions of sites across the internet have the Facebook Like button included to add a layer of social sharing to website content.

Next to the Facebook like button is often a number, presumed to indicate the number of times the content or page has been ‘liked’.

This is not actually the case.

The number next to the Facebook Like Button actually represents:

  1. Total Number of Likes +
  2. Total Number of Shares +
  3. Total Number of Comments

For example, if you post an article and

  • 2 people Like it
  • 1 person Shares it
  • 1 person Comments on it

the Facebook Like button would indicate: 4.

Facebook have confirmed this on their developer site (see bottom of page) - https://developers.facebook.com/docs/reference/plugins/like/

Many users and even people in the social media industry didn’t realise this is the case. There is also some speculation that the Like Button count will increase if you share articles through private messages – although this hasn’t been confirmed by Facebook yet.


David Cowling : Editor and Founder of SocialMediaNews.com.au. I also run a Social Media Agency where I do consulting work and another blog dedicated to Instagram news. Connect with me: Twitter | LinkedIn | Google + or contact me here. Alternatively, you can send me an email at david@socialmedianews.com.au

  • Suzie AussieWipes

    How can this be true when sometimes the number of comments on a particular post I do exceed the number of likes?

    • David Cowling

      I would say that maybe Facebook don’t add to the tally if one user comments over and over?

      Also, sometimes the Facebook Like count will be different if people are sharing a ‘tagged’ version (or short version) of the URL.

      There could be many different possibilities, but seeing as Facebook have confirmed this is how it works on their developer site – I’ll take their word for it.

  • Suzie AussieWipes

    How can this be true when sometimes the number of comments on a particular post I do exceed the number of likes?

    • David Cowling

      I would say that maybe Facebook don’t add to the tally if one user comments over and over?

      Also, sometimes the Facebook Like count will be different if people are sharing a ‘tagged’ version (or short version) of the URL.

      There could be many different possibilities, but seeing as Facebook have confirmed this is how it works on their developer site – I’ll take their word for it.











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