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Google+ Pages to get Google Analytics

on March 14, 2012 | Google + | Comments (4)

Over the coming weeks it looks like tracking and measurement tools like Google Analytics will be added to the Google+ social network.

This is a good move by Google to provider further tools to businesses using their social network and help them understand the impact Google+ has on their social media marketing.

As I have always speculated, Google +1’s on your content will ultimately impact your SEO. Google goes on to say:

Google’s measurement tools will soon make it easier to understand Google+  activity: what people are saying about your business, how many +1’s your  business receives and how these affect your traffic.

So with Google’s new Analytics for G+ we are likely to see:

– demographic data of users interacting with your page
– number of +1’s
– number of shares
– number of comments


Google will also be adding further enhancements to their social network over the coming weeks – including updates to the Google+ API.

I am looking forward to this as at the moment all content has to be manually uploaded to the site. I would like to see (as i’m sure many other publishers) a facility where we can auto upload our content and articles, instead of this manual process.

Facebook has a very rich set of widgets and social plugins, so hopefully we see Google develop some of their own unique products in this space.

You can read more about the Google+ updates and analytics here: http://www.google.com/+/business/measure.html


David Cowling : Editor and Founder of SocialMediaNews.com.au. I also run a Social Media Agency where I do consulting work and another blog dedicated to Instagram news. Connect with me: Twitter | LinkedIn | Google + or contact me here. Alternatively, you can send me an email at david@socialmedianews.com.au

  • You have to ask – What is the point?

    • The point is that Google+ has to have an edge over FB and Twitter to stay in the social game. They are counting on the fact that they can prove better ROI and appeal to all the SEO junkies by proving what FB and Twitter have yet to do, that you can quantify and qualify the ROI of a Social Media campaign very specifically without resorting to vague terminology like "engagement" and "interaction".

  • Fair comment Daniel.

    Only time will tell.

    If there are benefits for increased search rankings through the +1's I think we should keep trying with G+.

  • What is the point? The point is that we have even greater insight into social spaces. Never before have we been able to analyse the "spreadable" media sector with such pin-point accuracy. This is another great move from Google. Facebook released "insights" – this had to come from Google sooner or later.











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