Lawyers getting results out of Social Media

While law firms have generally been hesitant to market via social media, some savvy firms have given social media ago creating new opportunities and portraying themselves as thought leaders and entrepreneurs.

Lawyers and solicitors are now also looking at social networks to obtain their business, legal and industry news. Using social media has effectively raised the profile of the firm or lawyer, whilst many of their competitors are hesitant to use social media.

Another trend i have noticed recently is more and more law firms are creating blogs which allows the firm to voice their legal expertise to the public and even encourage participation.

I was lucky enough to see a presentation by Adrian Dayton, a US lawyer and now social media consultant for law firms. Adrian discussed how it was hard for big firms to trust social media and their people to interact with the social landscape. Lawyers are only to aware of the legal implications of saying the wrong message through a social media channel.

Law firms and consultants can enhance their brand and create new opportunities by becoming a source for news and information in your legal area. If you discuss your legal expertise in social media people will be able to understand your niche and even create referrals and extra business.