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Mobile Browser Market Share, Australia, May 2011


I was having a look today at the market shares for the various Mobile Browsers being used in Australia.

The results are interesting, although somewhat fairly expected in my opinion.

The iPhone (and iPod touch lead the way with a huge market share).

This simply equates to such a easy to use and inviting interface, whereas my experience with other mobile browsers have been of far less standard.

Here the is the graph from statcounter.com statistics.

mobile-browsers-australia-may-2011

The actual statistics are as follows:

iPhone – 61.3%
Android – 13.74%
iPod touch – 12.23%
Nokia – 5.94%
Opera – 2.7%
Blackberry – 1.59%
Internet Explorer Mobile – 0.73%
NetFront – 0.69%
Dolfin – 0.2%
other – 0.88%

This goes to show Apple (iPhone + iPod touch) have over 70% of the mobile browser market share in Australia. So if someone is surfing the internet on their mobile device, 7 out of 10 times they are using an Apple product.

Also worth nothing – Android is making good ground and it will be interesting to see how this further progresses over the coming months.

I also expect the Internet Explorer Mobile market share to increase as more people use Windows Phone.

Stats courtesy Statcounter.com


David Cowling : Editor and Founder of SocialMediaNews.com.au. I also run a Social Media Agency where I do consulting work and another blog dedicated to Instagram news. Connect with me: Twitter | LinkedIn | Google + or contact me here. Alternatively, you can send me an email at david@socialmedianews.com.au







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