Nokia and Yahoo Partner
Yahoo and Nokia have created a partnership to create cross-platform opportunities for each-other.
Yahoo will become the global provider of Nokia’s Ovi e-mail and messaging system, which is available on all late model Nokia handsets.
Nokia will power and use Yahoo’s popular maps service both online and on all mobile phone handsets.
In 2009 Nokia stuck deals with Microsoft and Intel in a similar fashion. With Microsoft – Nokia created Microsoft Office products like Word and Excel available on Nokia handsets, which directly caters for the business enterprise market and in direct competition of RIM (BlackBerry). RIM has the largest share of the smartphone market in the US.
Currently the mobile audience using Yahoo Maps is very small and this is a smart move by Yahoo to get this increased.