Running a Facebook Competition

on February 17, 2012 | Facebook | Comments (7)

So you have a Facebook page but not much is happening?

Not getting many new fans? No-one commenting on your updates? Join the club!

One of the best ways to get more Likes on Facebook is to run a competition. Give your readers a reason to Like you!

Facebook has pretty strict terms and conditions when it comes to running a competition on their site. The competition must be run inside an Application – you can’t simply ask users to Like your page to enter, this is against their Terms of Service.

So I decided to run a competition to get more Likes, what did I do?

1. I found something I could give my readers. The kind people over at Wiley gave me a couple copies of Learn Marketing with Social Media in 7 Days by Linda Coles.

2. I went looking for a suitable application system where I could run a competition. Some were charging big money for just one campaign. Seeing as I help and consult with people to help their social marketing I was looking for a more usable and non-restrictive product.

I recommend BuildChatter as you only pay a monthly fee for all their application products. You can see the full suite of applications here:

3. I created my Facebook competition in BuildChatter and connected it to my Facebook page. The whole system guides you through the process. No coding knowledge required.

4. The competition is now live!

Want to win a copy of this book? Go here to enter the comp!

The competition has been live a couple days and I’ve already got 50 new likes with only a tiny bit of promotion, not bad!

The tool is rather advanced – if you enter the competition you get one entry to win the price. For every friend you invite this gives you another entry. If you invite 200 friends to participate that’s 200 entries you will get.

This is how to get viral traction on your Facebook campaigns and a great way to get new fans.

Have you run a Facebook competition? What application did you use and was the campaign successful?

David Cowling : Editor and Founder of I also run a Social Media Agency where I do consulting work and Social Media Management. Connect with me: Twitter | LinkedIn | Facebook or contact me here. Alternatively, you can send me an email at