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Search for Facebook deals in Australia soon – facebook.com/deals


With the deal a day market becoming increasingly competitive over the past couple months, Google trying to buy GroupOn in the US, Yahoo Australia buying spreets.com.au for $40 million AUD – Facebook is now getting in on the action with their own deals service through their mobile check-in platform.

If you use a Facebook mobile device, iPhone, Android, or Windows 7 Phone application – when you go to check-in, Facebook will now show you any venues offering a ‘deal’ to Facebook users.

The site facebook.com/deals also lets you search for deals in your area, which is then displayed on the site and in a Bing Maps widget.

The service has only been operating for a little while in the US, and as of yet no deals for Australia – but we will be keeping a close eye on this product and when it becomes available for users in Australia. No doubt Sydney and Melbourne will be popular markets and with Facebook’s huge presence in Australia I am sure this will be a successful product.

The service seems to be very close to the mobile offering of Foursquare (which doesn’t have a big presence in Australia) – a clear goal for Facebook in 2011 is mobile, whereas on the other hand GroupOn (in the US) and Spreets in Australia are still focusing as a ‘website’ experience.

Facebook currently has over 200 million mobile users.


David Cowling : Editor and Founder of SocialMediaNews.com.au. I also run a Social Media Agency where I do consulting work and another blog dedicated to Instagram news. Connect with me: Twitter | LinkedIn | Google + or contact me here. Alternatively, you can send me an email at david@socialmedianews.com.au











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