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Social Media and Business, dont be scared


Many businesses are currently being presented with Social Media strategies either by their own employees or external consultants. Problem is many are not ready or have not given much thought on how Social Media can impact their business, generate more brand awareness or even sales!

Some are scared to get into this new marketing idea, but it would be ill-advised to avoid considering a social media strategy at all.

Many businesses are unsure where to even start. How do we appeal to users of social networks? What are the best strategies to attract their attention? What are our competitors doing?

Think of social media marketing as one of the oldest marketing strategies around – word of mouth.

What is word of mouth all about? People sharing their ideas and thoughts about your product to a group of friends or family.

Lets move that online now, with the chance to tap into a much broader range of people, some of whom you may not have been able to target before – all with a simple mouse click!

Social Media also gives us the tools to track what is being said, by whom, and where they are located – rather handy information for a marketeer.

If your business is not already using social media to spread the word of your services – now is the time.

Just realise, it is most certain that users whom would be interested in your business, and users whom you will want to target are using social media – so get in front of them.


David Cowling : Editor and Founder of SocialMediaNews.com.au. I also run a Social Media Agency where I do consulting work and another blog dedicated to Instagram news. Connect with me: Twitter | LinkedIn | Google + or contact me here. Alternatively, you can send me an email at david@socialmedianews.com.au











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