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Social Media Manager or Community Manager?

on November 29, 2011 | Social Media | Comments (0)

We are seeing an increase in organisations and and companies hiring staff internally to manage their social media activities.

Most medium to large companies now have staff responsible for the social media management.

What exactly is the difference between a Social Media Manager and a Community Manager?

Community Manager – a community manager is responsible for managing a specific social media community (or number of communities).  A community manager has to listen to all user responses, provide responses and generally promote the companies brand initiatives.

Community Management is a hands on roll that involves getting very much involved in the social media and networking sites on a daily basis, searching these sites and looking for your company/ brand mentions in the overall aim of providing a positive social media experience for your users.

Social Media Manager – a social media manager is responsible for the overall social media marketing activities for any particular business/ organisation.

This is more a strategic role and defines particular social marketing strategies the company wishes to pursue. With this comes monitoring the results and measuring a ROI.

Is your organisation big enough to warrant either or both of these positions? Or do you assign social media activities to an existing member of staff, maybe in the marketing team?

If you are looking for an outsourced solution, either social media or community management, contact us.


David Cowling : Editor and Founder of SocialMediaNews.com.au. I also run a Social Media Agency where I do consulting work and another blog dedicated to Instagram news. Connect with me: Twitter | LinkedIn | Google + or contact me here. Alternatively, you can send me an email at david@socialmedianews.com.au











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