Social Media – No1 time online
According to recent Comscore data, Social Media accounts for the largest amount of time we are spending online.
Here is the breakdown of the figures:
Social Media websites account for 20.8% of out total time online
Portals – 17.3%
Entertainment – 13.8%
Instant Messengers – 7.1%
Email – 5.1%
Other – remainder
Portals reach 96.1% of the total Australian online population
Entertainment – 94.3%
Search/Navigation – 91.8%
Social Media/ Networking websites – 90%
Community sites – 85.1%
By my reports, Facebook is still growing therefore I estimate online reach for social media sites will continue to rise and so will the amount of time we spend on these sites.