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Social Media – No1 time online

on October 27, 2011 | General | Comments (0)

According to recent Comscore data, Social Media accounts for the largest amount of time we are spending online.

Here is the breakdown of the figures:

Time Online
Social Media websites account for 20.8% of out total time online
Portals – 17.3%
Entertainment – 13.8%
Instant Messengers – 7.1%
Email – 5.1%
Other – remainder

Online Reach
Portals reach 96.1% of the total Australian online population
Entertainment – 94.3%
Search/Navigation – 91.8%
Social Media/ Networking websites – 90%
Community sites – 85.1%

By my reports, Facebook is still growing therefore I estimate online reach for social media sites will continue to rise and so will the amount of time we spend on these sites.


David Cowling : Editor and Founder of SocialMediaNews.com.au. I also run a Social Media Agency where I do consulting work and another blog dedicated to Instagram news. Connect with me: Twitter | LinkedIn | Google + or contact me here. Alternatively, you can send me an email at david@socialmedianews.com.au











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