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Social Media Statistics Australia – July 2017

on August 1, 2017 | Australia | Comments (7)

Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report.

Today we post our monthly social media statistics report – showing the most popular social networks sites in Australia over July 2017.

During the Winter months in Australia, we see a slight shift in the way social media is used. Less holidays and more time in the offices means many of us don’t post as much on social media compared to the summer months. A large percentage of the popular concentrates on working and we see a slight uptick in the use of business social networking sites such as LinkedIn.

In some other interesting news Facebook have revealed that 12 million Australians use Facebook on a daily basis.

Facebook has now also reached more than 2 billion monthly active users with 1.32 billion users logging in every day.

Social Media Statistics Australia – July 2017

1. Facebook – 17,000,000 Monthly Active Australian Users (steady)
2. YouTube – 15,500,000 UAVs
3. WordPress.com – 5,500,000
4. Instagram – 5,000,000 Monthly Active Australian Users (FB/ Instagram data)
5. WhatsApp – 4,500,000 Active Australian Users
6. LinkedIn – 4,200,000 Monthly Active Australian Users approx
7. Snapchat – 4,000,000 DAILY Active Australian Users (Snapchat data)
8. Tumblr – 3,800,000
9. Twitter – 3,000,000 Monthly Active Australian Users approx
10. Tinder – 2,700,000 Australian users (my estimation)
11. TripAdvisor – 2,600,000
12. WeChat - 2,500,000 Monthly Active Australian Users approx – (my estimation)
13. Yelp – 1,500,000
14. Blogspot- 1,300,000
15. Flickr – 480,000
16. Pinterest – 290,000
17. Reddit – 100,000
18. MySpace – 80,000
19. Google Plus – 60,000 Monthly active Australian users approx – (my estimation)
20. RenRen – 50,000 Monthly Active Australian Users approx – (my estimation)
21. StumbleUpon – 39,000
22. Weibo – 20,000 Monthly Active Australian Users approx – (my estimation)
23. Foursquare/Swarm – 11,000
24. Digg – 10,000
25. Periscope – 9,000
26. Delicious – 7,000

Stats Source: Vivid Social – Social Media Agency.

(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period – unless otherwise stated above. Facebook Data includes users of desktop, mobile, application and messenger services).

Australian Facebook Users As A Percentage Of The Total Population

According to the Australian Bureau of Statistics Population Clock there are approximately 24.4 million Australians.

Facebook’s recent data shows there are now 17 million active Australians on Facebook. Therefore approximately 70% of the total Australian population is an active Facebook user. This is a huge number.

Penetration of the Australian Population

Approximately:

  • 7 in 10 Australians use Facebook
  • 1 in 2 Australians use Facebook on a daily basis
  • 1 in 2 Australians use YouTube
  • 1 in 5 Australians use Instagram
  • 1 in 6 Australians use Snapchat

Global Stats of Interest

  • Facebook Monthly Active Users (Worldwide) - 2.01 billion
  • Facebook Daily Active Users (Worldwide) – 1.23 billion
  • Instagram Monthly Active Users (Worldwide) – 600 million
  • LinkedIn Registered Users (Worldwide) – 467 million
  • Snapchat Daily Active Users (Worldwide) - 161 million

Key Points to Note:

  • Approx 50% of the Australian population logs into Facebook on a daily basis.
  • WhatsApp has close to 5 million active users in Australia
  • A significant proportion of the Chinese community in Australia use Chinese social media tools like WeChat, RenRen and Weibo and these networks are growing.
  • LinkedIn now reports there are 8 million registered users in Australia, just over half of this number log in every month.

Contribute data - Do you have any of your own research from your work or social media agency than can help us with our Australian stats? Feel free to contact us and share your information. Otherwise feel free to leave a comment below and if suitable we will include this data in our reports.

Latest statistics - every month we post a new report with the latest statistics in Australia, view our archive to find the most up to date information.

Want to source our stats/ copy and paste them onto your website? Our work is licensed under Creative Commons License CC BY-ND 3.0.

You are welcome to copy and paste our data, just include the following text and links at the start or end of your article:

____________

Statistics compiled by SocialMediaNews.com.au for July 2017. Source: Vivid Social - Social Media Agency. Figures correct as of 31/07/17.
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David Cowling : Editor and Founder of SocialMediaNews.com.au. I also run a Social Media Agency where I do consulting work and another blog dedicated to Instagram news. Connect with me: Twitter | LinkedIn | Google + or contact me here. Alternatively, you can send me an email at david@socialmedianews.com.au

  • Marija Juric

    Question: How many active Facebook users in Australia are from India?

    • David Cowling

      Hello, Unfortunately Facebook don’t provide this level of detail in their stats. Just the number of users/ gender/ age breakdown.

  • Ruth Garner

    Hi David, do you have info that goes down to city / age / gender demographics?

    • David Cowling

      Hi Ruth. There is some data available for Facebook. I will include it in the next report.

    • It’s in the next report (August 2017)!

  • Caitlin Krueger

    Hi David,
    I’d really love it if you could share with me any demographic data against the social media usage… even tailored to segments such as Indian communities, jewish communities, etc.

  • Splice Marketing

    Hello, do you look at how many businesses are advertising on Facebook in Australia? Or on the other social media channels?











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