Social Media Statistics Australia – March 2016

on April 1, 2016 | Australia | Comments (2)

Earlier this year we saw Facebook reach the important milestone of 15 million active Australian users.

Considering the Australian Bureau of Statistics (ABS) now has Australia’s population at 24 million Australians – this means 62.5% of the total Australian population has a Facebook account.

Social Media Statistics Australia – March 2016

1. Facebook – 15,000,000 users (steady)
2. YouTube – 14,200,000 UAVs
3. – 5,500,000
4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data)
5. Tumblr – 4,450,000
6. LinkedIn – 3,800,000
7. Twitter – 2,800,000 Monthly Active Australian Users approx (see calculation)
8. WhatsApp – 2,400,000 Active Australian Users (see calculation)
9. TripAdvisor – 2,300,000
10. Blogspot- 2,200,000
11. Snapchat – 2,000,000 approx Monthly Active Australian Users (see calculation)
12. Tinder – 1,900,000 Australian users (my estimation)
13. Yelp – 1,600,000
14. Flickr – 570,000
15. Pinterest – 300,000
16. Reddit – 105,000
17. MySpace – 80,000
18. Google Plus – 60,000 monthly active Australian users approx (my estimation *revised*)
19. StumbleUpon – 40,000
20. Foursquare/Swarm – 19,000
21. Digg – 15,000
22. Delicious – 13,000
23. Periscope – 10,000

(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period – unless otherwise stated above).

Key Points to Note:

  • Over March there was not much movement in user numbers. Facebook and the large networks remained relatively steady with no major increases.
  • Small tier 2 and tier 3 social networks continue to lose users over time as they have trouble attracting returning users over the longer term.

Contribute data – Do you have any of your own research from your work or social media agency than can help us with our Australian stats? Feel free to contact us and share your information.

Want to source our stats/ copy and paste them onto your website? Our work is licensed under Creative Commons License CC BY-ND 3.0.

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Statistics compiled by for March 2016.

Stats courtesy: Vivid Social Research DivisionFigures correct as of 31/03/16.

David Cowling : Editor and Founder of I also run a Social Media Agency where I do consulting work and another blog dedicated to Instagram news. Connect with me: Twitter | LinkedIn | Google + or contact me here. Alternatively, you can send me an email at

  • Helaina Berry

    The ABS (Australia Bureau of Statistics) did a great job in calculating the no. of australian users of these social media sites. By this information, marketers that target australia as their prospect will have the idea where to engage more in terms of social media marketing. These information would be of great help to the government in which they will be aware of the no. of people engaging in social media. This article is very informative.

  • Steven Jones

    Can you explain definition of tier 2 and tier 3. What are the user cut off numbers?