AUSTRALIAN SOCIAL MEDIA STATISTICS  |  SOCIAL MEDIA AGENCY  |  SOCIAL MEDIA EVENTS  |  INSTAGRAM NEWS

Social Media Statistics Australia – September 2017

on October 1, 2017 | Australia | Comments (0)

Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report.

Social Media users in Australia are some of the most prolific in the world, with a total of around 70% of the country’s population anactive user on Facebook, and 50% of the country logging in at least once a day.

It’s also worth noting that globally Facebook now as 2.01 billion monthly active users, growing by 500 million users in the last 2 years. Facebook’s continued growth means they now have over 20,000 staff around the world.

Social Media Statistics Australia – September 2017

1. Facebook – 17,000,000 Monthly Active Australian Users (steady)
2. YouTube – 15,700,000 UAVs
3. WordPress.com – 5,500,000
4. Instagram – 5,000,000 Monthly Active Australian Users (FB/ Instagram data)
5. WhatsApp – 4,800,000 Active Australian Users
6. LinkedIn – 4,200,000 Monthly Active Australian Users approx
7. Snapchat – 4,000,000 DAILY Active Australian Users (Snapchat data)
8. Tumblr – 3,800,000
9. Twitter – 3,000,000 Monthly Active Australian Users approx
10. Tinder – 3,000,000 Australian users (my estimation)
11. TripAdvisor – 2,700,000
12. WeChat - 2,750,000 Monthly Active Australian Users approx – (my estimation)
13. Yelp – 1,500,000
14. Blogspot- 1,300,000
15. Flickr – 480,000
16. Pinterest – 290,000
17. Reddit – 110,000
18. MySpace – 80,000
19. Google Plus – 60,000 Monthly active Australian users approx – (my estimation)
20. RenRen – 60,000 Monthly Active Australian Users approx – (my estimation)
21. StumbleUpon – 39,000
22. Weibo – 30,000 Monthly Active Australian Users approx – (my estimation)
23. Foursquare/Swarm – 10,000
24. Digg – 10,000
25. Periscope – 9,000
26. Delicious – 7,000

Stats Source: Vivid Social – Social Media Agency.

(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period – unless otherwise stated above. Facebook Data includes users of desktop, mobile, application and messenger services).

Australian Facebook Users As A Percentage Of The Total Population

According to the Australian Bureau of Statistics Population Clock there are approximately 24.6 million Australians.

Facebook’s recent data shows there are now 17 million active Australians on Facebook. Therefore approximately 70% of the total Australian population is an active Facebook user. This is a huge number.

Facebook Demographics in Australia

Age Bracket                                   Number of Users*

13 – 17                                            940,000
18 – 25                                            3,500,000
25 – 39                                            6,100,000
40 – 55                                            4,100,000
55 – 64                                            1,600,000
65+                                                  1,200,000

*approx numbers

Penetration of the Australian Population

Approximately:

  • 7 in 10 Australians use Facebook
  • 1 in 2 Australians use Facebook on a daily basis
  • 1 in 2 Australians use YouTube
  • 1 in 5 Australians use Instagram
  • 1 in 6 Australians use Snapchat

Global Stats of Interest

  • Facebook Monthly Active Users (Worldwide) - 2.01 billion
  • Facebook Daily Active Users (Worldwide) – 1.23 billion
  • Instagram Monthly Active Users (Worldwide) – 600 million
  • LinkedIn Registered Users (Worldwide) – 467 million
  • Snapchat Daily Active Users (Worldwide) - 161 million

Key Points to Note:

  • TripAdvisor has seen a slight increase in users, possible due to recent TV advertising.
  • Approx 50% of the Australian population logs into Facebook on a daily basis.
  • WhatsApp has close to 5 million active users in Australia
  • A significant proportion of the Chinese community in Australia use Chinese social media tools like WeChat, RenRen and Weibo and these networks are growing.
  • LinkedIn now reports there are 8 million registered users in Australia, just over half of this number log in every month.

Contribute data - Do you have any of your own research from your work or social media agency than can help us with our Australian stats? Feel free to contact us and share your information. Otherwise feel free to leave a comment below and if suitable we will include this data in our reports.

Latest statistics - every month we post a new report with the latest statistics in Australia, view our archive to find the most up to date information.

Want to source our stats/ copy and paste them onto your website? Our work is licensed under Creative Commons License CC BY-ND 3.0.

You are welcome to copy and paste our data, just include the following text and links at the start or end of your article:

____________

Statistics compiled by SocialMediaNews.com.au for September 2017. Source: Vivid Social - Social Media Agency. Figures correct as of 30/09/17.


David Cowling : Editor and Founder of SocialMediaNews.com.au. I also run a Social Media Agency where I do consulting work and another blog dedicated to Instagram news. Connect with me: Twitter | LinkedIn | Google + or contact me here. Alternatively, you can send me an email at david@socialmedianews.com.au











MONTHLY NEWSLETTER SIGN-UP