Twitter to roll out new ads in Trending Topics

Twitter is testing a new feature allowing ads in the Trending Topics section.

The feature is part of the Promoted Tweets, a tool Twitter is using to promote businesses and connect with its fans.

If you look at the trending topics on the right hand side of your Twitter home you may see something like the following:

You can see Toy Store is having their Tweets promoted.

If you then click on ‘Toy Story’ you will see all tweet with Toy Store and Promoted Tweets where applicable, in this case by Disney Pixar

This may be a good revenue tool for Twitter.

In my opinion they are still flying in the dark, testing a new revenue channel, stopping it, rolling out a new one. Doesn’t look like they know 100% what they are doing – but only time will tell