Vogue Twitter Treasure Hunt

Vogue Australia has developed an innovative Social Media campaign for tomorrow’s Vogue Fashion Night Out (Thursday, 8 September).

Vogue will be holding a Twitter treasure hunt through Sydney CBD – people can get clues from Vogue’s Twitter (and Facebook page) about fashion stores they need to ‘hunt down’. There are 10 stores in total they need to visit.

Everytime you find a correct store and ‘check-in’ – you will receive a prize. If you successfully check-in to all 10 stores you go into the draw to win a major price.

To check-in you need the Vogue Australia iPhone application which will determine your location when on the hunt: http://itunes.apple.com/au/app/vogue-vip/id456842794?mt=8&ref=nf

You can follow Vogue Australia on Twitter here: http://twitter.com/#!/vogueoz and they will be releasing a number of tips/clues tomorrow night for the treasure hunt.

The hashtags on Twitter are #FNOHunt & #FNO

Fashion beauties – you can find out more info about the treasure hunt on this page: http://www.vogue.com.au/fashion/news/start+planning+your+vogue+fashions+night+out,14087

The Treasure Hunt starts at 6pm tomorrow night. Get ready!