What Social Media Marketing Objectives Work

Social media is a exceptional way to

  • Capture an interested/prospecting customer so you can engage with them later.
  • Talk with them in a relaxed social manner
  • Educate them about your product or service
  • Turn them into loyal consumers and clients.
  • Learn more about your audience/ target market.
  • Ask them to them tell you why they are loyal and how to keep interested in your service.
  • Help you build your product, improve your product and innovate into other avenues.
  • Have your loyal fans evangelize your product.
  • Solve customer problems right when they know they have one (customer service).
  • Be ready in case something you do produce becomes ‘viral.’ (hopefully it does at some point, small or large scale)

In conjunction with a well thought out sales or marketing plan, social media may be appropriate to:

  • Increase your sales (consumer audience)
  • Generate leads (B2B) audience

I argue that social media is not great with increasing awareness. Ideally, employ a marketing tactic that is excellent at increasing awareness, like TV, and then funnel people to connect with you on social media. TV is still the best medium for awareness; social media is better than anything else at capturing the customer for future engagement. The one exception is when some of your content goes viral.

What do you think?

David Correll : Editor and Founder of I also run a Social Media Agency where I do consulting work and Social Media Management. Connect with me: Twitter | LinkedIn | Facebook or contact me here. Alternatively, you can send me an email at