What Social Media Marketing Objectives Work
Social media is a exceptional way to
- Capture an interested/prospecting customer so you can engage with them later.
- Talk with them in a relaxed social manner
- Educate them about your product or service
- Turn them into loyal consumers and clients.
- Learn more about your audience/ target market.
- Ask them to them tell you why they are loyal and how to keep interested in your service.
- Help you build your product, improve your product and innovate into other avenues.
- Have your loyal fans evangelize your product.
- Solve customer problems right when they know they have one (customer service).
- Be ready in case something you do produce becomes ‘viral.’ (hopefully it does at some point, small or large scale)
In conjunction with a well thought out sales or marketing plan, social media may be appropriate to:
- Increase your sales (consumer audience)
- Generate leads (B2B) audience
I argue that social media is not great with increasing awareness. Ideally, employ a marketing tactic that is excellent at increasing awareness, like TV, and then funnel people to connect with you on social media. TV is still the best medium for awareness; social media is better than anything else at capturing the customer for future engagement. The one exception is when some of your content goes viral.
What do you think?
