WhatsApp Has Approx 2.4 Million Australian Users
Facebook’s prized messaging app – WhatsApp has approximately 2.4 million active Australian users as of Q4 2014. Over 2015 we no doubt expect to see further growth and will update you with further numbers in our monthly social media statistics.
How do we get this figure? Thanks to some interesting data from Statista.
According to this report, 65% of the Australian population use mobile internet services.
A following report shows that 16% of these mobile internet users are active on WhatsApp.
65% of 23 milion Australians = 14,950,000 mobile internet users.
16% of 14,950,000 = 2.4 million (approx) active WhatsApp users in Australia.
Thanks to Kapil Bhatia in Sydney for the tip (he is currently looking for opportunities in the social/digital industry), so feel free to contact/ connect with him on LinkedIn.