Why are Women better Social Media Managers?

on March 20, 2012 | Social Media | Comments (0)

When it comes to social media and community management, does gender matter and are women superior to men in honing and engaging with a social audience?

Generally it’s best not to get into a debate which gender is better at doing something, but in the case of social media I think there are vast differences in the way we engage.

In fact meeting many social media and digital media professionals around Australia, it seems women far outnumber men in this space, particularly in the agency environments.

Why is this? Because women are better at this work?

This are my thoughts on why women are better social media / community managers:

  • Concentrate on building relationships
  • Attention to detail
  • Multitasking
  • Proficient at negotiation and compromise
  • More honest about positive and negative experiences
  • Nurturing and kind natured
  • Willing to try new things
  • More willing to listen!

Another area I’ve noticed is that female business owners are much more likely to engage in social media than males.

I think we will slowly see more males becoming community managers, but it will take time to hone our ‘social skills’. I’m not saying all men can’t be good community managers – just the current trend is clearly portraying women as the leaders in this field.

What do you think?

David Cowling : Editor and Founder of I also run a Social Media Agency where I do consulting work and Social Media Management. Connect with me: Twitter | LinkedIn | Facebook or contact me here. Alternatively, you can send me an email at