Why CFOs and Lawyers arn’t using social media?

CFOs and Lawyers have displayed a slow uptake when it comes to using social media for marketing and promoting their services/expertise.

Many think it is out of their scope/desires. Some financial and legal people think the leads and contacts they get from social media would be of no value. Many are just too busy to even give it a shot and actually find out the benefits of social media. They need to realise that marketing and displaying informatino in this way can generate strong qualified leads and promote themselves as professionals and subject matter experts in their field. No longer can these businesses just rely on brand awareness/ building to reap the success of their marketing efforts.

The internet is a very direct tool and some Lawyers and Financial professionals that have embraced social media are benefiting from the increased interest and professional advice from these businesses, ultimately turning into leads and sales.

The main social media channels used by professionals today are embraces Twitter, Facebook, and LinkedIn.

Leading law firms have started using social media if only to attract young legal graduates.

If you are seen by your clients or prospects as trying something different, that will often receive attention in your favour.

David Cowling : Editor and Founder of I also run a Social Media Agency where I do consulting work and another blog dedicated to Instagram news. Connect with me: Twitter | LinkedIn | Google + or contact me here. Alternatively, you can send me an email at

  • Hi David

    Thanks for your post highlighting the slow uptake of social media by CFO’s and law firms. I would say that law firms, by their very nature are conservative in their marketing efforts and so will naturally not be among the first to uptake social media. My experience is that most businesses, even large corporates are barely accross this new medium – we are just seeing marketing and communications directors in Australia beginning to try and get their heads around social media. So don’t expect the lawyers to come truly into play for quite some time.

    With regard to the contacts made in using social media, we have found great depth and breadth among both decision makers and referrers. We see social media as another channel for our law firm that supplements existing channels and marketing strategy.

    The other aspect we have found of great benefit as a law firm is the dissemination of information; I can engage with law firms overseas and talk to them about what they are doing both in the social media space and with their marketing in general. I gather all sorts of market intelligence and it adds a great dimension to the service we are able to offer.

    Enjoying SocialMeidaNews by the way – a great addition to my reading!