Writing your Social Media Policy
We previously discussed how important it is for organisations to have a useable Social Media Policy so that employees have guidelines for acceptable conduct on social networking sites.
If you missed it, check out our previous article on starting off your Social Media Policy.
Today we want to highlight some more important areas for consideration when writing your social media policy.
1. Encourage Authenticity
All your social media communications should show the authenticity and integrity of your brand.
2. Be Credible
When acting on behalf of your company on social networks, ensure your behaviour is credible and don’t create any social media campaigns that could backfire and hurt your credibility/ reputation. If something goes wrong in the social world it can spread quickly and damage you and your companies credibility.
If this happens to you, it is hard to win back that trust and reputation from your social network.
3. Respect Corporate Intellectual Property
Posting confidential information onto social networks could severely hurt your customer and prospect relationships.
Also posting any IP of your competitors could raise serious legal implications and penalties.
4. Create valuable Content
When using social networking websites, give your readers valuable information so they see the benefit in continually following you, and possibly sharing your posts to their own social media network.
5. Keep the policy concise and simple
When initially creating your social media policy, make concise points and try to keep the whole document on 1 or 2 A4 pages. Any more and you may be baffling your staff with too many details and result in staff misunderstanding or missing key parts of the document.
We hope to have more information soon on how you can keep developing your social media policy. Don’t think once a policy is made you can simply sit back, watch and let your staff loose on the social networks.
Managing your policy can be harder than creating it, and after implementation you may find you need to make refinements or additions to encourage best practices with your employees.