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XXX Domains are Here

on December 7, 2011 | Internet | Comments (3)

XXX domains have now been released and available for purchase through major Domain Registrars.

There has been a fair amount of controversy over xxx domains as it’s been argued that ICANN and the ICM Registry are just doing this to make more money. Which seems hard to believe right..??

Some adult companies are actually in the process of suing ICANN as they argue they are now forced to pay extra costs and register these domains before domain squatters do.

At the moment the price for .xxx domains seems to be around $100 USD per year.

In my opinion this would have been relevant in the 90s when online pornography was most prominent, but now in 2011 I don’t see the necessity for .xxx domain extensions.


David Cowling :

Editor and Founder of SocialMediaNews.com.au. I also run a Social Media Agency where I do consulting work and another blog dedicated to Instagram news. Connect with me: Twitter | LinkedIn | Google + or contact me here. Alternatively, you can send me an email at david@socialmedianews.com.au

  • I agree David – this day and age the difference between .com, .com.au and the rest of the TLD's and 2TLD's has blurred into insignificance. Back in the glory days of the net – 1990's – the .xxx extension would have been very useful, especially in corporate security, but now adding the .xxx TLD is only going to add more money to the coffers and justify some jobs.

    How long do you think before we see the .xxx.au space? More registrations, more protections, more money for the registrars.

    One thing you may have missed regarding the roll-out of the .xxx domain is people that are registering their brands, or indeed pre-registered some weeks ago, to protect their brand names from being registered and used in the .xxx space.

    I personally have done some brand protection registration in the past weeks regarding the .xxx TLD for my customers, and it would be interesting to see in a few months just how many .xxx domain names that have been registered do not resolve to an adult website. I believe their would be a large percentage.

  • Hi Daniel

    Yep – with any new TLD we always see brands trying to protect their online identity from being exploited. This results in a lot of registrar fees alone.

    In this case with xxx domains in the US – many universities and educational institutions have registered their .xxx domain so it can't be used for illegitimate purposes.

    This isn't how the domain industry should work – "People having to protect themselves" like this… and domain squat on their own trademark.

    I hope we don't get .xxx.au – really the industry is not big enough here, is it?

    I think ICANN and the ICM Registry need to do a lot more to protect trademark owners from these issues every time a new TLD extension is created.

  • I totally agree with you David – ICANN and ICM should have a proceedure in place to protect brand names, however the flick side of the arguement is true – in the case of a TLD, who owns the domain name if there is a company in America with the exact same name as a business in Australia? The goegraphical difference no longer matters to many "Joe Public"'s anymore.

    I doubt there would ever be a call for a .xxx.au to be created, unless it was made mandatory for all adult industry business to migrate over. But that might not be a bad thing either.

    Anyway, we'll just have to wait and see how it goes – I just received notification that the .xxx's I registered have been sucessful, so my brand is secure.











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