20 Interesting Social Media statistics
20 Interesting Facts about Social Media
#1 – Social media spending is expected to increase from $716 million in 2008 to $3.1 billion in 2014, which is a compound annual growth rate of 34% (CAGR)
#2 – That 34% CAGR means that social media spending is growing faster than any other interactive marketing category
#3 – In the near-term, 86% of marketers plan to increase social media budgets in 2010 and 13% are planning to keep the same level of budget
#4 – Pepsi dropped TV advertising for the 2010 Super Bowl after 23 years. Instead they invested $20 million social media campaign
#5 – Comcast has at least 11 full-time employees dedicated to customer service and support via social media
#6 – Dell has attributed over $6.5 million in revenue directly to Twitter
#7 – 99% of online retailers plan to have a Facebook Page by 2011 and 91% plan to have a Twitter page
#8 – Social media played a major role in 2009 holiday shopping — 28% of U.S. shoppers say social media has influenced their purchases
#9 – In 2009, 91% of Inc. 500 companies report using at least one social media tool, compared with 77% of companies surveyed in 2008.
#10 In 2009, 52% of the Inc. 500 used Twitter, the second most
commonly used social media channel. It wasn’t even present in 2007
#11 – 88% of execs at ‘Western’ nonprofit organisations are currently experimenting with social media
#12 – 68% of small businesses will increase their social media marketing efforts in the next year
#13 – 56% of Twitter users say they use the microblogging site for business or work related purposes
#14 – Over 40% of people have become ‘friends’ with a brand/company on Facebook or MySpace
#15 – 20% of tweets are about business products
#16 – 46% of Facebook users say they would talk about or recommend a product on Facebook.
#17 – 44% of Twitter users have recommended a product
#18 – 58% of users said if they tweet about a bad product or issue, they would like the brand/company to respond to their tweet
#19- Twitter’s estimated valuation is $1 billion
#20 – Facebook’s estimated valuation is around $10 billion
