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Australian Search Engine Market update October 2010


Looking at the Search Engine market shares for October there really are not many surprises.

Unlike the USA – Yahoo in Australia has never commanded much of the search queries generated whilst Google has been around.

Even with the Yahoo7! partnership and limited TV advertising Yahoo receives this has not impacted their search market share at all.

Yahoo is currently holding around 1.3% of the search market in Australia.
Bing consistently holding around 3.2% and Google around 95% of the search market.

The rest of the share is made up of smaller search engines such as Altavista (which used to be very popular in Australia) and Ask.com

Here is a graph courtesy of Statcounter.com showing the latest display:

StatCounter-search_engine-AU-monthly-200910-201009


David Cowling : Editor and Founder of SocialMediaNews.com.au. I also run a Social Media Agency where I do consulting work and another blog dedicated to Instagram news. Connect with me: Twitter | LinkedIn | Google + or contact me here. Alternatively, you can send me an email at david@socialmedianews.com.au











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