Category: Facebook
Fijian Activist Harassed at 4am over Facebook Post

In the early hours of New Years Eve morning, Fijian Activist Pita Waqavonovono was woken by police strongly advising him to delete a post he made on Facebook. “Living in a military dictatorship sucks”, was what he wrote. Though his status update that he had posted on his personal facebook page, he says that “we […]
Read More | ShareCase study: The Power of Facebook Mobile App Install Ads

Facebook mobile install ads push MiiBrand to number 8 Australian lifestyle app in the iTunes App Store. Digital agency Inlight Media ran a Facebook mobile app install campaign for their client MiiBrand over the Christmas holidays which resulted in the app skyrocketing into the top 10 lifestyle apps in Australia. The campaign ran from 22nd […]
Read More | ShareFacebook Launches Graph Search – Their Answer to Social Search

Facebook have just held a press conference at their Menlo Park headquarters and announced a new (search) product, Facebook Graph Search. This is Facebook’s answer to social search. You will be able to ask Facebook questions and instead of getting a load of links like regular web search – Facebook will present you with the […]
Read More | ShareFacebook Lets Users See Unfiltered News Feed

Facebook’s Edgerank is a special algorithm that determines what content is shown in each users news feed. If you are constantly clicking on a particular friends profile or fanpage, Facebook understands your behaviour and is more likely to show these items in your newsfeed in the future. However there is now a way to view your news […]
Read More | ShareThe Final Price Facebook Paid for Instagram: $715 Million USD

Facebook recently reported their quarterly earnings and the news is rather positive. To give you a recap on the most important highlights for their Q3 2012 earnings: Total revenue for the quarter – $1.26 billion USD Year-over-year ad revenue growth accelerated to 36% Ads in Facebook’s news feed make $4 million (USD) per day and […]
Read More | ShareFacebook Launches Global Pages with Country Localisation

Facebook have announced that their Global pages product is coming soon, which will allow you to have 1 Fan-page but send different messages to users in different locations. This means brands can concentrate on promoting one particular Fan-page but still be able to send the right messages to targeted, local audiences. Here is an example of how a page is […]
Read More | ShareFacebook Reaches 1 Billion Active Users

Mark Zuckerberg has just announced on Facebook that the social networking site has reached 1 Billion Monthly Active Users. Here is Mark’s status update after 16min of being posted, interestingly, via mobile. What is also interesting is that Facebook recently made this ‘commercial’, released on October 4, 2012.
Read More | ShareMark Zuckerberg Speaks At TechCrunch Disrupt – Stock Price Goes Up

Mark Zuckerberg has just spoken at the TechCrunch Disrupt Conference in San Francisco with TechCrunch Founder, Mike Arrington. This is the first time he has really spoken since the IPO and has given the audience some insight into the companies current standing. In point form: – Mark acknowledges that the drop in share price is […]
Read More | ShareCaptain Morgan

Speaking from the perspective of a Social Media consultant, the brand is essentially a goldmine of potential for rich media content, and they clearly know this; there’s a different Page for the brand in essentially every country on its distribution list. It’s unusual that one brand can provide a joint case study of what to […]
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