Foursquare makes Business Pages Self-Serve
Previously if you were a business and you wanted your own page on Foursquare (similar to a Facebook fan page) you specifically had to contact Foursquare and get access, which was a lengthy process usually only reserved for large brands.
Foursquare have now opened up their API and you are able to goto the Foursquare website and create your own business page.
To do this goto: http://foursquare.com/create_page
This will allow businesses to sign-up and create their own page, get people following them, share tips, and offer deals.
Foursquare is a particularly good (Social) Geolocation Marketing tool for hospitality and retail businesses.
You are also able to connect your Twitter and Facebook account (including Facebook Fan pages) where businesses can then push their tips to. You are also able to assign several people to manage your Foursquare page, once again similar to Facebook.
Once you have submitted atleast 5 tips, your Foursquare page will be featured in their Page Gallery at https://foursquare.com/pages
Follow us on Foursquare to find out where we are hanging out and our latest tips around Sydney and Australia – https://foursquare.com/smn_australia
Plenty coming for your soon!