Foursquare specials do attract customers in Sydney and Australia
We have seen the success of retailers and restaurants in the US using Foursquare as a marketing tool, but in Australia we have not seen all that much action yet.
However, I noticed Wagamama in Sydney CBD has been one of the earlier businesses in Australia to use Foursquare as a marketing tool.
The have many specials on such as a free soup for every 5th check-in.
Last night i noticed for a sustained period of time (2 hours +) there were 10+ people checked into the venue.
I am yet to come across any other Australian businesses using Foursquare with such results.
Below is a screen shot of Wagamama last night attracting a raft of Foursquare users.