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Google Adds ‘More by Author’ in Search Results Page

on March 23, 2012 | Google | Comments (0)

Google has again updated their Search Results page to give more information about Authors and closer integration with Google Plus.

If you have implemented Rel = Author for your website or blog then this information very much relates to you. Rel Author allows your picture and a link to your Google+ profile to show on the search results page.

If you would like to implement Rel Author on your site we have an article that explains the steps you need to take.

These new changes have been rolled out on Google.com as I found last night.

If you run a normal web search you may see something like this:


So the by David Cowling has been showing for sometime. But the new change is More by David Cowling.

You can press this link to read more articles about the specific author. Google is focusing significant efforts on Authorship and getting quality content more visible.

When you click the More By Google will basically run a search on that Author with more of their articles, as per below screenshot:


Depending on how many articles that author has posted, there may be a large amount of results.

What is also interesting is that in the Sidebar, we see a preview of the Author Profile and again a link through to Google+ :


As I said above this update so far only applies to Google.com – when this change is rolling out to Australia on Google.com.au I will let you know.

I’ve previously said that having your Author information in search results highlights you as a quality and authority figure, higher CTR to your website and also encourages more activity on G+. I recommend if appropriate you add this feature to your code.


David Cowling :

Editor and Founder of SocialMediaNews.com.au. I also run a Social Media Agency where I do consulting work and another blog dedicated to Instagram news. Connect with me: Twitter | LinkedIn | Google + or contact me here. Alternatively, you can send me an email at david@socialmedianews.com.au











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