Gowalla to Shut Down Shortly
We reported on the weekend that Facebook has purchased Gowalla.
This move was a strategic talent purchase, Facebook is not actually interested in the Gowalla product as a whole – Facebook just want the highly talented team of staff.
Gowalla has reported that the service will be winding down in January 2012 and users will have the option to export all their data.
Gowalla has around 2 million users around the world, which is well short of Foursquare’s 15 million users.
Will this see Facebook compete more directly with Foursquare? Or will Facebook keep their location features rather minimalistic for now?
At the moment Foursquare would be high-fiving as they have the whole location check-in market to themselves, for now.