Instagram Now Lets You Tag Friends, Brands And Other People In Your Photos

Instagram has just announced a new update for their iOS and Android apps – allowing users to tag their friends, brands and other people in their photos.

When you update to the latest version (v 3.5) you will now see another tab on your profile page where you can see photos in which you have been tagged.


You can click on this tab and it will show you the photos you have been tagged in, either by yourself or others.

Just like Facebook, you can review tags before they appear on your profile. To enable this, click on the little tool icon in the top right corner of the above picture.

This will take you to the following section where you can change your settings:

Users will be able to privately test out this new ‘photos of you’ feature before it shows publicly to other users on May 16.

You can of course decide not to show any tags if you wish.

Instagram have also put together this promo video giving us some feel good insights on this latest update:

All in all I think this is a great update by Instagram. It will no doubt drive further engagement and will mean your photos can show in more than one place.

For example if you take a photo with your friend and you are both tagged in the photo – your picture will show on your profile and that of your friends. This would also be the same for brands and company accounts. This gives more life and exposure to your Instagram photos.

This update also presents new ways for brands to use Instagram by getting their followers to tag them in photo uploads.

It is also worth noting this update does bring some bug fixes and also now displays the pop up notifications in a new, simpler style.

You can read more about this ‘Photos of You’ update and further functionality in the Instagram Help Centre.

David Correll : Editor and Founder of I also run a Social Media Agency where I do consulting work and Social Media Management. Connect with me: Twitter | LinkedIn | Facebook or contact me here. Alternatively, you can send me an email at


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