Looking back, Yahoo Australia’s purchase of OzTips
It was an interesting move around 1 year ago when Yahoo Australia purchased sports tipping website, Oztips.com.
Due to Yahoo’s strong market position as a leading sporting news publication in Australia it was a strategic move to get its news users moving across and complementing their sports tipping service which can be played amongst family, friends, and colleagues.
Yahoo and Oztips have also adopted some sort of social media strategy as the Oztips brand does seem to be active on Facebook and Twitter and the Oztips brand has notoriously had a strong following even off social media platforms.
We wrote about Yahoo Australia buying Oztips just over 1 year ago now, and as Yahoo7 has made a number of strategic acquisitions over the past year it will be interesting to further track the progress of this brand.
You can follow Oztips on:
Facebook – http://www.facebook.com/oztips
Twitter – http://twitter.com/#!/OzTips