Pinterest SEO

on February 14, 2012 | Pinterest | Comments (6)

PinterestSo Pinterest is getting lots of hype in the social media community – I’ve been looking how we can use Pinterest for SEO.

I have noticed Google has started indexing a lot of personal Pinterest profiles. If your profile is keyword rich this is going to help your page rank in search.

Here is my keyword rich profile URL: – You will notice on this page you can have a link to your website and also Twitter/ Facebook. All these links are just target = blank (open in new window). There is no nofollow tag here to you are already picking up a couple links which will help your website SEO and also Facebook/ Twitter profile SEO.

Pinterest for Link Building

If you check out my Social Media News board – and click on any of the 2 pictures there, you will see I’ve added my website link.

This link is NOT nofollow, therefore passing pagerank from Pinterest to my site. This is great for SEO especially from such an Authority website.

In saying that – don’t go spam the website with all your links, be reasonable about it.


The effects of this link building can be compounded if you post such great content that people repin it to their own board page.

As this is a young social network marketers are experimenting in a variety of ways to benefit business – and if you can get some edge on Search Engine Optimisation it’s always worth pursuing.

Related: Want to learn how to SEO optimise your Social Media profiles, check out this article on Social Media SEO.

David Cowling : Editor and Founder of I also run a Social Media Agency where I do consulting work and another blog dedicated to Instagram news. Connect with me: Twitter | LinkedIn | Google + or contact me here. Alternatively, you can send me an email at

  • Interesting article on using Pinterest. I do wonder if all these social opportunities actually generate any extra business. What's the ROI?

  • I started off with Pinterest purely because I thought it could be good from a marketing point of view and because it fit with my brand, but now I'm finding that it's actually quite a lot of fun as well.

  • Might need to update your article – all links in your pins are nofollow now.

  • Hi Will,

    Not all of them.

    Links in the Description field are still not nofollow.

  • Hi David,

    Thanks. I stand corrected. I was using the "Pin it" self-installed javascript button, which spits out nofollow links

    However, if you use a website's "Pin It" button, it's not "nofollow"

  • I've used pinterest to optimize my site and the result was amazing my site was jumped from #234 to #9 in few weeks time. The trick is we must got our website pinned and repinned by many people this is the hardest part. Most of pinterest users won't doing repin when they aren't like what we pinned. I do simple thing to outsource it on fiverr and got my site pinned by more than 70 people, I don't know how can he did it just search by typing pinterest on fiverr and you will find it.

    As I know currently pinterest is best for SEO for these reason:

    1. Once our website pinned it has 3 backlinks counts

    2. Google interest in social media signal so it will not tagged as links farm

    3. Currently pinterest links are dofollow even the image

    4. Also support anchor text, it's perfect for placing our keywords