Sometimes there is so much information flying around that we forget the basics and as a result, missed opportunities for our websites.
Today I am going to give you a summary on SEO best practices (in my opinion). If you are a blogger maximising and learning about SEO is a must.
Getting organic search engine traffic to my site is one of my main goals and I am often tweaking pages and adding new content on a daily/weekly basis.
Day to day SEO activities fall under 2 categories – Off and On page Optimisation. I will explain below the 2 different approaches.
– Get links pointing to your website.
– The link ‘anchor text’ should be your main keyword, eg Social Media News in my case.
– Try to get links from as many different websites/ IP addresses as possible. Lots of links from the same site/ IP address is not beneficial.
– See where the most popular sites in your industry are getting links from and try to get links from the same sites.
– Include your main keywords in the Page Title/ tag. But don’t stuff this tag with lots of words, around 5 is a good number.
– Do not put generic words like and, or, the etc in the Page Title or keywords fields.
– Do not put any words in the keyword field if they are not in your article/page content.
– Use <h1> , <h2> , and <h3> heading tags for main topics in articles.
– Use bold font for some important keywords but don’t overdo it.
– Place your main keyword at the start and end of your article.
– Include your main keyword in the header and footer of your site if this retains user experience.
– When adding photos to your content make sure you put your keywords in the <alt> tag.
What is more important On of Off Page Optimisation?
Off Page Optimisation is the more important strategy, as it has the potential to gain greater results much quicker. Any good SEO’er can optmise their website pages to comply with the rules, but getting links from other quality sites is where it becomes hard.
From my findings, you could have a poorly constructed/optimised site, but if you have lots of links pointing in from reputable sites – you will still rank well in the search engines.
That’s not to say ignore your On Page strategy. You want to maximise On and Off page techniques as much as possible. Regular new content encourages regular readers and therefore possible linking to your articles.
Got any SEO tips to share with us? Please let us know in the comments below.